If you love love, February is THE time to visit Loveland. The Sweetheart City’s beloved Sweetheart Festival returns, along with the annual Valentine’s Re-mailing Program, Little Miss Valentine & Mr. Cupid contest, the Loveland Valentine’s Day Group Wedding and so much more.
2025 SWEETHEART FESTIVAL
Celebrate Valentines Season at the 7th Annual Loveland Sweetheart Festival in downtown Loveland!
Bring the family or your sweetheart for FREE fun in the Sweetheart City, including a day full of LIVE Ice carving and art demonstrations, musical and dance performances on our community stage and more! Experience fun for the whole family at the Kids Zone including outdoor games and even a community mural. Don’t miss the Tunnel of Love, Food Trucks, Sweet Treats, the Little Miss Valentine and Little Mr. Cupid contest, and more. The festival features something for everyone – chocolate lovers, running lovers, art lovers, and forever loves. Festival Hours: 5pm – 9pm, Friday, Feb. 14 & 10am – 8pm, Saturday, Feb. 15, 2025.
LOVELAND LIGHTS AT CHAPUNGU
Centerra announces the return of Loveland Lights LIVE! In partnership with the stunning Loveland Lights display at Chapungu Sculpture Park taking place from Feb. 1-16.
Visit on Saturday, Feb. 8, from 5-8 p.m. for a magical evening under the stars including a lively dueling pianos performance. Sip on the official Sweetheart beer and wine of 2025, and explore the park, where over 300,000 sparkling lights will set the perfect romantic backdrop. Get more information at https://visitloveland.com/loveland-lights.
79TH ANNUAL VALENTINE REMAILING PROGRAM
The 2025 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office.
Many of Loveland’s residents are thrilled about the program, so much so that there is a waiting list of volunteers to stamp and re-mail valentines. Loveland’s Re-Mailing Program has grown to be the largest program of its kind.
2025 OFFICIAL LOVELAND VALENTINE'S CARD
The official 2025 Loveland Valentine card celebrates our tradition of sending love around the world. The card verse is a wonderful message of love for any recipient and helps define a little of what we can all do to spread a little love and kindness.
Valentine cards can be purchased online at Loveland.org for $10 (which includes the card, printing, processing and postage) and for $5 at the Loveland Chamber of Commerce, Loveland Visitors Center and through many retail outlets in Loveland, including Safeway, Walmart, Rowes, Columbine Drug, and B Sweet Cupcakes. All cards purchased through Loveland.org will automatically go through the re-mailing program.
2025 OFFICIAL VALENTINE'S PRODUCTS
Official Valentine Beer
Founded in 2010, Grimm Brothers Brewhouse is Loveland’s oldest brewery. Once upon a time Grimm Brothers, in collaboration with the Loveland Chamber of Commerce and Visit Loveland, brewed a beer for the Sweetheart City. It was said that beer, known as The Bleeding Heart, held mystic powers. When consumed on a full moon, The Bleeding Heart was said to show you your heart’s true desire. This will be the 14th version of The Bleeding Heart release.
Official Valentine Wine
Sweet Heart Winery will feature its Cabernet Sauvignon from Alexander Valley, Calif. Rich, beautiful, and undeniably sexy, this wine is crafted with love and passion.
Official Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2025 official Loveland Valentine coffee. Top of The Lake Coffee is proud to announce the 2025 Sweetheart coffee flavor: Cinnamon Roll. The perfect blend of vanilla and cinnamon!
Official Valentine Candy
Colorado Candy Company is proud to feature a heart-shaped candy that is cinnamon flavored. The Cinnamon Sweethearts candy is made exclusively for the Sweetheart City and sold at Centerra Hallmark and Loveland Visitors Center.
Official Valentine Cupcake
B Sweet Cupcakes announces their Valentine Cupcake flavor for the season of love. “Red Velvet Kiss” is a light chocolate infused red velvet cake, swirled with cream cheese morsels, topped with airy vanilla cream cheese frosting, coated in heart red sugar and kissed with a chocolate.
Official Valentine Candle
Kinzie Sargent, age 10, is selling candles for a cause. A portion of her candles sold at the Loveland Visitors Center go to the House of Neighborly Services.
2025 GROUP WEDDING
Loveland’s annual ode to vows of the marriage variety is back! If you’re in search of a unique wedding experience and a memorable venue, read on. In partnership with the Colorado Eagles, the AHL Avalanche affiliate hockey team, couples can exchange or renew vows in a group setting on the ice prior to the February 14 Visit Loveland/Colorado Eagles Sweetheart hockey game at Loveland’s Blue FCU Arena. The ceremony includes music vote on by participating couples, a customized ceremony, keepsake photos, gift bags, signature wedding cupcakes, a lock couples can use to “lock their love” on Loveland’s famous LOVE or HEART sculptures, plus the chance to win a giant gift basket. The package also includes tickets to the evening’s Colorado Eagles Sweetheart Hockey Game.
Cost is $160 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by MBD Marketing & Events, in partnership with the Colorado Eagles, Visit Loveland and the Loveland Chamber of Commerce.
2025 SWEETHEART HOCKEY GAME
Loveland’s annual ode to vows of the marriage variety is back! If you’re in search of a unique wedding experience and a memorable venue, read on. In partnership with the Colorado Eagles, the AHL Avalanche affiliate hockey team, couples can exchange or renew vows in a group setting on the ice prior to the February 14 Visit Loveland/Colorado Eagles Sweetheart hockey game at Loveland’s Blue FCU Arena. The ceremony includes music vote on by participating couples, a customized ceremony, keepsake photos, gift bags, signature wedding cupcakes, a lock couples can use to “lock their love” on Loveland’s famous LOVE or HEART sculptures, plus the chance to win a giant gift basket. The package also includes tickets to the evening’s Colorado Eagles Sweetheart Hockey Game.
Cost is $160 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by MBD Marketing & Events, in partnership with the Colorado Eagles, Visit Loveland and the Loveland Chamber of Commerce.
2025 SWEETHEART CLASSIC 4-MILE RACE
Loveland’s Sweetheart Classic, presented by Redemption Church, returns at 9 a.m. on Feb. 15, 2025. The four-mile race has a starting line and awards in Downtown Loveland and will be right in the center of the action of the Loveland Sweetheart Festival. You will love the new 4-mile race course along the Rec path as you leave Downtown Loveland! Join us on February 15th, 2025 for a day full of fun, love, and fitness!
LOVE HOT AIR BALLOON RIDES
Ride in the famous “Love Balloon” Valentine’s weekend in the Sweetheart City! Rides take place on Feb. 15 from 7 a.m. to 9 p.m. at The Ranch Events Complex at 5280 Arena Circle. The cost is $25 per person and a waiver is required. Minimum age is 6 years old and adults must be in relatively good health (no broken bones, no mobility issues, and no pregnant women). No restrooms are available onsite and all rides are weather dependent. Contact: John Bell at 970–300–3332 or visit lovehotairballoonrides.com/.
MISS VALENTINE 2025
What place with the nickname of “Sweetheart City” would be complete without an ambassador of love? The tradition of crowning a “Miss Valentine” continues and the honor for 2025 goes to the remarkable Ella Pettit. This coveted title highlights the individual’s grace, intelligence, and dedication to community service and sharing love. As the embodiment of Loveland’s spirit, Miss Valentine plays a vital role in various local events and festivities throughout the year. With Ella’s coronation, the city continues its traditions that make Loveland a unique and heartwarming community. Stay tuned for an exciting year ahead as Miss Valentine 2025 takes on her role with grace and charm, leaving an indelible mark on Loveland’s rich history of love.
INTRODUCING: THE NAMAQUA HEART
Romance illuminates the sky in Loveland. Life Scout, Noah Kreutzer, with Troop 314 built and installed an LED heart on Namaqua Ridge to shine during the Valentines season. Noah has loved the existing Holiday Star since he was a young child. Adding a heart to the existing infrastructure of the star seemed like a natural fit for The Sweetheart City. The Heart is lit now until after Valentine’s Day, shining over Loveland.
Here, Valentine’s Day is not just a fleeting moment but an entire season filled with love, warmth, and community spirit. Nestled against the backdrop of the picturesque Rocky Mountains with heart-shaped reminders all over town, Loveland is a haven of romance, beginning well ahead of and extending well beyond February 14th. The city’s enchanting atmosphere is alive with a plethora of events, from heartwarming festivals to art installations that embrace the theme of love. Happy Valentine’s Season 2025!
