The Loveland Tourism Improvement District (LTID) is a locally governed district created to generate dedicated funding for tourism marketing, sales, destination development and other programs that strengthen Loveland’s visitor economy. Funded through an assessment on participating lodging properties, the LTID provides additional resources to help Loveland compete for visitors, meetings, events and overnight stays while supporting local businesses, jobs and economic activity. Working in partnership with Visit Loveland and the City of Loveland, the LTID helps ensure tourism investments are strategic, accountable and focused on creating long-term benefits for Loveland and the broader Northern Colorado region.