Celebrate all things LOVE in the Sweetheart City. The free Loveland Sweetheart Festival returns to Loveland Feb. 9-10, 2024. Bring the family or your sweetheart and Join us in downtown Loveland as we enjoy live music, art installations, local beers, interactive activities and more!

In between the four indoor event venues, stroll through the Valentine Flea local art market or the tunnel of love, enjoy the Foundry community plaza with local performances, food trucks, and kids’ activities. Go through the “Arts Alive” block with interactive art demos including live ice sculpting, bronze demos, or paint your own tile for the Loveland community mural. Join the Sweetheart Classic 4-miler race on Saturday, or participate in the Little Miss Valentine and Little Mr. Cupid contest. Cap off your experience by watching the projection mapping light show on the Elks Lodge Building or enjoy a headlining concert at the Rialto Theater. The festival is an extension of Loveland’s 77+ year history in the nation’s Sweetheart City. The festival features something for everyone – families, couples, chocolate lovers, running lovers, art lovers and forever loves.

Sponsors and Vendors

If you are interested in sponsoring the 2024 Sweetheart Festival or becoming a vendor or volunteer, please email apowell@lovelandpartnership.org.