Loveland’s trails, public art, open spaces, and local businesses are worth protecting. Here’s how to experience everything we love — responsibly.
Visit Loveland is the city's destination marketing organization — and we believe responsible tourism isn't an afterthought. Our Stewardship Plan is built around a simple idea: if we want people to fall in love with Loveland, we must ensure Loveland thrives long after their visit. That means protecting natural and cultural resources, supporting local businesses, and sustaining long-term economic benefit for our community.
From our Sustainability Pledge —
Who We Are
Visit Loveland's framework for sustainable growth- how we manage tourism to protect what makes this city special, now and for generations to come.
Our Pledge
Read Visit Loveland's commitment to responsible destination stewardship- protecting nature, supporting community, ad celebrating arts and identity.
Visitor Guide
Simple ways to explore Loveland like a thoughtful guest: support local, stay on the trail, respect our public art, and travel beyond peak times.
Getting Around
Bike friendly routes, local transit options, carpooling resources, and tips for reducing your footprint while exploring Loveland's trails, parks, and downtown.
Art & Culture
Loveland's $12.5M investment in public art represents decades of community collaboration. Learn how to experience and protect these shared cultural assets.
Shop & Dine Local
Every purchase at a locally owned shop, restaurant, or gallery keeps Loveland's character alive. Find our favorite local businesses to support your visit.
We acknowledge that the land we love was home to Indigenous peoples long before Loveland was established. We honor the history, culture, and legacy of those who came before us.
The Loveland area sits within the ancestral territory of the Arapaho, Cheyenne, and Ute Nation peoples. The Big Thompson Valley was a significant corridor for Native peoples who lived, hunted, and gathered across the Front Range for thousands of years.
Visit Loveland is a proud member of the Care for Colorado Coalition. Travel lightly and leave our trails and open spaces better than you found them.
Stewardship is woven into how we grow. We welcome visitors to explore Loveland’s art, trails, and local businesses with confidence that community well- being comes first.