It’s Valentine’s Season in Loveland!

If you love love, February is THE time to visit Loveland. The Sweetheart City’s beloved Sweetheart Festival returns, along with the annual Valentine’s Re-mailing Program, Little Miss Valentine & Mr. Cupid contest, the Loveland Valentine’s Day Group Wedding and so much more. 


Loveland Sweetheart Festival in Foundry Plaza

Celebrate Valentines Season at the 6th Annual Loveland Sweetheart Festival in downtown Loveland! Bring the family or your sweetheart for FREE fun in the Sweetheart City, including a day full of LIVE Ice carving and art demonstrations, musical and dance performances on our community stage and our romantic headliners Spinphony at the Historic Rialto Theater. Fun for the whole family at the Kids zone including oversized building bricks, outdoor games and even a community mural. Don’t miss the Tunnel of Love, Food Trucks, The Palace of Sweets, The Sweetheart Classic 4-miler and the Little Miss Valentine and Little Mr. Cupid contest. The festival is an extension of Loveland’s 77+ year history in the nation’s Sweetheart City. The festival features something for everyone – families, couples and chocolate lovers, running lovers, art lovers, and forever loves. Festival Hours 10am – 8pm, Saturday, Feb. 10, 2024.


Loveland Valentine Remailing Program

The 2024 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office. 

Many of Loveland’s residents are thrilled about the program, so much so that there is a waiting list of volunteers to stamp and re-mail valentines. Loveland’s Re-Mailing Program has grown to be the largest program of its kind.



The official 2024 Loveland Valentine card celebrates our tradition of sending love around the world. The card verse is a wonderful message of love for any recipient and helps define a little of what we can all do to spread a little love and kindness.

Valentine cards can be purchased online at for $10 (which includes the card, printing, processing and postage) and for $5 at the Loveland Chamber of Commerce, Loveland Visitors Center and through many retail outlets in Loveland, including Safeway, Walmart, Rowes, Columbine Drug, and B Sweet Cupcakes. All cards purchased through will automatically go through the re-mailing program. 


The Valentine’s Beer is available for purchase at Grimm Brothers Brewing while the Valentine’s Wine is available for purchase at Sweetheart Winery. The Official Valentine’s Coffee and Candy are available for purchase at the Loveland Visitor’s Center. All items will be available for purchase at the 2024 Loveland Sweetheart Festival on February 10 in downtown Loveland. 


Loveland’s annual ode to vows of the marriage variety is back! If you’re in search of a unique wedding experience and a memorable venue, read on. In partnership with the Colorado Eagles, the AHL Avalanche affiliate hockey team, couples can exchange or renew vows in a group setting on the ice prior to the February 14 Visit Loveland/Colorado Eagles Sweetheart hockey game at Loveland’s Blue FCU Arena. The ceremony includes music vote on by participating couples, a customized ceremony, keepsake photos, gift bags, signature wedding cupcakes, a lock couples can use to “lock their love” on Loveland’s famous LOVE or HEART sculptures, plus the chance to win a giant gift basket. The package also includes tickets to the evening’s Colorado Eagles Sweetheart Hockey Game.

Cost is $160 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by MBD Marketing & Events, in partnership with the Colorado Eagles, Visit Loveland and the Loveland Chamber of Commerce.


Finally, what place with the nickname of “Sweetheart City” would be complete without an ambassador of love? The tradition of crowning a “Miss Valentine” continues  and the honor for 2024 goes to the remarkable McKayley Lane. This coveted title highlights the individual’s grace, intelligence, and dedication to community service and sharing love. As the embodiment of Loveland’s spirit, Miss Valentine plays a vital role in various local events and festivities throughout the year. With McKayley’s coronation, the city continues its traditions that make Loveland a unique and heartwarming community. Stay tuned for an exciting year ahead as Miss Valentine 2024 takes on her role with grace and charm, leaving an indelible mark on Loveland’s rich history of love.

Here, Valentine’s Day is not just a fleeting moment but an entire season filled with love, warmth, and community spirit. Nestled against the backdrop of the picturesque Rocky Mountains with heart-shaped reminders all over town, Loveland is a haven of romance, beginning well ahead of and extending well beyond February 14th. The city’s enchanting atmosphere is alive with a plethora of events, from heartwarming festivals to art installations that embrace the theme of love. Happy Valentine’s Season 2024!